Wednesday, March 31, 2010

Working on websites for mobiles

I am enjoying working currently for building website for mobiles.

1. Internet usage is up – With more people using the Internet from their Web-enabled mobile device, retailers that do not have a mobile commerce site will be left in the dust.

2. Exposure – Store locators on mobile sites are one example of how mobile can help retailers increase their exposure to consumers. Additionally, a mobile retail site means that the brand is in the consumers’ hand or pocket even when they are out and about and that definitely increases exposure.

3. 24/7 shopping – Retail locations close each evening and open the next morning, leaving a window of time in which consumers cannot buy things. Retailers’ Web sites do address these challenges but only if the consumer is at home in front of their PC. A mobile site allows consumers to make purchases 24/7, wherever they are.

4. Impulse buys – The mobile Internet is great for impulse shopping. Say Jane really likes the sweater her friend is wearing. She can go on the retailer’s site and buy it right then and there. Hoping that Jane will get home and buy the sweater from her PC or waiting until tomorrow to go to the retailer’s location is relying on luck and not momentum.

5. Increase sales – A mobile retail site is an additional sales channel and is sure to bring retailers incremental revenue.

6. Comparison shopping on-the-go – With the economy not doing that well, consumers are extra careful in their purchase decisions. Mobile sites allow consumers to comparison-shop while on the go and can be used as a shopping tool when consumers are actually in the store.

7. Coupons and deals – On that same note, mobile sites can help penny-pinching consumers find deals and coupons that they can use to redeem at the point of sale or via a mobile purchase.

8. Inventory management– Consumers can check in-store availability via a retailer’s mobile site instead of calling one of its call centers. It saves the retailer time and money.

9. Database/CRM – Mobile sites can ask consumers to opt-in for marketing communications from the retail brand, helping retailers build a database of names for future marketing. Because these consumers choose to be on this list, they are extra responsive to campaigns and promotions.

10. Fulfillment and returns – A mobile commerce site can help retailers with fulfillment and returns.

11. Stay ahead of the game – A mobile site helps retailers keep up with their competition. Retailers that are first-to-market with their mobile site are establishing an early relationship with mobile consumers. They basically get a head-start in mobile.

12. Check order status 24/7 – A mobile site also serves as a 24/7 customer service representative. Consumers can check their order status right from the retailer’s mobile site and retailers can cut back the number of call center representatives they have, ultimately saving money.

13. Appeal to affluent, tech-savvy consumers – Affluent and tech savvy consumers are usually the ones that spend the most when they come into a retail location. Giving this demographic of users the ability to shop a retail site at any time and in any place will definitely boost sales.

14. Sign up for promotions – There is no better time to target someone with a retail promotion than when they are on that retailer’s site.

15. Multichannel marketing – Retailers can add an additional element of exposure to their existing multichannel promotions by including them and their calls-to-action on a mobile retail site.

16. Drive them in-store – Whether it is coupons or special sale events, a mobile site can help drive consumers to the store.

17. Take advantage of location-based services – Retailers can use their mobile sites to target consumers who are close to their retail locations and serve promotions based on where potential customers are. So if Jane is passing by Macy’s while surfing the retailer’s site, serving her an ad for 50 percent off anything in-store will surely get her through the door.

18. Data capture – See what consumers are doing on a retail site and the next time they visit, tailor offers based on their previous behavior.

19. Photo galleries and videos to promote specific products to consumers on the go – With a really great mobile commerce site, retailers can engage consumers and present products in a unique way.

20. Branding – Consumers tend to align themselves with brands that are hip and up-and-coming. Having a cool mobile site that intrigues the target audience may be additional branding.

Tuesday, February 23, 2010

Microsoft Silverlight

What is Silverlight?


Silverlight is a new cross-browser, cross-platform implementation of the .NET Framework for building and delivering the next generation of media experiences and Rich Interactive Applications(RIA) for the web. It runs in all popular browsers, including Microsoft Internet Explorer, Mozilla Firefox, Apple Safari, Opera. The plugin required to run Silverlight is very small in size hence gets installed very quickly.


Web Development Contact us for web development.

Saturday, February 6, 2010

New york

I had been to New York in May 2009. It was quite enjoying to be there, meeting with clients, discussing about Web Development, their needs and understanding various types of business models.

The tour gave me very good insight on how americans are, their lifestyles, needs of business etc. It also opened a realm of the economy. The slowdown was quite visible with many buildings in manhattan carrying boards of "on lease". In suburbs the situation was more bad, in brooklyn, queens there were whole buildings carrying flags.. "On Sale/Lease".

I flied with Etihad Airways. Earlier I was skeptical about whether they would give service etc but I was very amazed by their onboard services. Specially the food they offered has number of varieties like Jain Veg, Indian Veg, various types in non veg too. The food was delicious.

Thursday, January 7, 2010

MICR Code for HDFC bank nashik

Branch
Thatte Nagar, Gangapur road
the MICR code is 422240002

Friday, January 1, 2010

Kaala Aadmi

Ssaala Kala Admi

There was a time when hotels in Europe exhibited a prominent notice that Indians were not allowed in. Even in Asia at one time Japan had similar boards in their hotels which were yet more condescending TThey read ‘Indians and Dogs not allowed.’Nearer home in South Africa which contained many citizens of Indian origin were similarly treated as Nigers in public places and utilities. The tale of Mohandas Karamchand Gandhi 9subsequently Mahatma Gandhi) being thrown out of train from a bogey exclusively meant for Whites is too well known to mention.

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The hotel staff i.e. waiters etc. in the foreign hotels were also whites and they refused to serve coloureds. We do not like the Portugese for their determined campaign of christenising Hindus pursued by them in their colonies e.g. Goa etc.However, Indians visiting Portugese colonies in Africa were pleasantly surprised that their hotels where the waitner and other staff was white Poltuguese never exhibited such colour blindness and served the Indian visitors well and truly.

We were not far too wrong if we presumed that at least after 60-odd years of Independence Indian were served well AT LEAST IN INDIAN HOTELS IN THE CAPITAL DELHI.Howefer, only recently a flagrant instance of adhering to the same apartheid here on our soil was being adopted by a Frenh lease-holder hotel here .

THE HAGEN DASS

A board was salienly exhibited at the front

Haggen Dazs

Excluive preview for International Travellers

Access restricted only to holders of International Passports

However, an Indian who was an international traveler but did not have an internatioinal passpsort was denied entry inside.He took up the matter through his friends in media and soon it assumed the force of a whirlwind which shook the management violently.It started claiming that there never was any restriction whatsoever on anybody entering it.What is more wonderful is that the management is Indian and the manager is also an Indian from Delhi. A Director of Haagen Dazs, Arindam Haldar tried to explain that their banner that has resulted in such heat was merely a teaser and that the company can never say no to an Indian. He admitted that the company may have erred in its choice of words and he was sorry. .He excused that the poster was part of initial local store communication at a few locations within the same mall announcing the opening of the mall. The message was intended to suggest that you can enjoy, for instance, a taste of the French Riviera without traveling to France – by enjoying Häagen-Dazs. Unfortunately the reference to the international passport holder on the poster led to a significant miscommunication. This was completely unintended and we apologize for creating the misimpression that may have hurt our sentiments as Indians.

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This incident was reported in the Times of India of December 15,2009.

It shows that we have to keep; our eyes open even in India lest we would be thrown out ;pointing a finger at the sign board.

Andhe ho kya ya anpadh? Dekha nahee kya likha hai boardpar?Kaala

Wednesday, December 30, 2009

Use USB's or MP3 players with care

While everyone likes Christmas presents, recipients are well advised to supplement their joy with a small measure of distrust if they receive USB flash drives, MP3 players or digital photo frames. This applies to home as well as business users. These devices may contain malware whether this was intended by the sender or not.

So do not play the gifted USB's directly unless you do
1) thorough virus scan
2) Note your antivirus must be updated its database to latest available on internet.

Tuesday, December 29, 2009

The Real Kashmir - Writing from Nashik


It is commonly believed that the :Partition of India occurred on communal basis ,and evn the ddemography of the respective countries show that prima facie it was so.the division did not occure on a communal basis. The continuous area who did not want to remain in India were allowed to cecede. The Muslim majority areas going to Pakistan and the Rest remaning in India.d.Even the end result prima facie create impession that the partition was on communal basis. For the simple reason that even after cessation of Muslim majority areas quite substantial Muslim remained in India and in fact at one time India had more Muslim that there were in the entire Pakistan.

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This is further borne out by the fact tmmediately after separation of the areas and constitution of Pakistan the P:resident of Pakistan Mr. Jinnah wrote to the King of Kashmir whichhad not till then decided to join which division to exspedite his decision and opt for any of the two parts of India. Pt. Nehru also similarly addressed the King. But he kept vacillating. Pakistan which believed,contrary to facts that the partition was on communal basis and all Muslim majority area should cecede to Pakistan began go have misgivings with the procrastination of the King.There were runblings there which were heard in India also. Mr. N.V.Gadgil who was the Miniser for Roads and Buildings mentioned in his book that when he heard these rumblings he found that there was no direct road from Delhi to Srinagar .just in case. He approached the Defence Minister for help for taking up building of an all-weather road for the purpose and Baldeo Singh also promptly offered military assistance.The news of this project must have reached Pakistan and to forestall India it must have managed an encroachment into the State under the guise of tribal invasion. Even then the King of Kashmir was in two minds. In fact there was a third alternaive, a la Murari in :Philosophy was on his mind. He wanted independence for Kashmir not merging with either. While this is generally interpreted as a selfish thought of self-aggrandisement on the p;art of the King the fact that Kashmir has both Hindu and Muslim populations. (and also Buddhist) and they had excellent intercommunal harmony accession either way would have disturbed it and may perhaps;s have led to the grisly massacres which followed the Partition of the country.He was still in two minds when news of invasion by Pakistan was received. Fortunately at this time the Sheikh Abdullah was at the head of the Kashmir P:eoples Party and he was against the communal dvision of the country. The King paniced when the :Pakistani forces making good progress almos came knocking the doors of Shrinagar.India was in a fix as it could not send its forces into Kashmir unless it acceded to India.Indian representatives were discussing the matters with the King. Sheikh Abdullah who was waiting outside in a hall sent word to the King to agree to execute the Instrument of Accessioin . It was then that the King affixed his signature to it and the Indian Forces immediately rushed into Kashmir and stopped Pakistan on the way.

The rest in history.The matter went up to UNO and there gorentangled in world politics. As some people in India also believe that thee Partition was on communal basis(which it was not) a similafr view among Muslims in Kashmir is quite understandable. However, as detailed above it was a case of certain ares deciding to separate and the constitution of tgheir population was not the issue ar stake. These nuances afre not clear even to some people in India and so we can understand if the Kashmiri Muslims think on these lines.However, this permission to cecede is not available to areas which are already parts of India and by executing the Instrument of Accession Kashmir has become a part if India legally and constitutionalyThe facility of cessation is not available to any part of India as constituted after the Partition.So the Kashmiri Muslims thinking along these lines have no locus standi.The argument that the King executed the Instrument of Accession late and also cannot help.Incidentally it is interesting to note that when the Indian and P:akistani forcesw were engaged into combat over Kashmir both the forces were under one C-in-C and both the forcea were re;porting their progress of the engagement from time to time to him.

As the matter stagnated in UNO Pakistan tried to create trouble in Kashmir through the Terrorists. Initially theybhad some success and they were able to hold up public life to ransome. However, through resolute resistence to their machinations the situation has improved undergone a transformation for the better. In fact recently GOI withdrew thirty thousand forceds from Kashmir wherethey had been working for defence.Another positive indication is that where p;reviously publicdemonstrations were held against army action it has now changed to action againsgt terrorist action.Year after year elections are taking place and despie threas frin the terroriss there has bdeen quite good poling and the governments constituted has also worked full terms.The Tourism industry which was thelife blood of Kashmir had badly suffered in the past butit has been revived and is in full swing.Earlier some area of Kashmir was out of bounds for the tourists but now most of these restrictions have been done away with. Incidents of holding the country to ransome by long ‘bandhs’ have also come down. Attempts are afoot to take the Hindus who had migrated outside back to Kashmir.

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The fact is that the enmty between Hindus and Muslims is a byeproduct of the politics of separating Kashmir from India.. While some Kashmiris have fallen for the secessionist argments there is still no bitterness between them.In fact, even the tourists frequenting Kashmir for tours and travels say that they have not come across any hostility among the people tosward them. One experience is noteworthy.

A couple recently married had gone toi Srinagar for their first outing.They had gone on hemselveds and so had made thorough enquiries above bus connectons and hotel reservatioin. Their bus reached Srinagar around midnight. To add to that p;ower had failed on that night and darkness ruled everywhere.They engaged an auto for going to the hotel. It was near the busstand and the hotel had advised that the rickshaw wouldcharge Rs.5/- He,however,demanded Rs. 10[- Looking to he unearthly hour and the blackout the couple did not mind.The Srinagar city is surrounded by forest. The auto entered the forest leaving behind the buildings. The couple got nervous.To impress on the driver that they were not novices the boy said,’ Well, last time we visited this hotel there was such thicket. Are you sufre you haved not missed any turn?’ The diver kedpt mum.The suspicion of the couple that he was upto some mischief strengthened and they were on their highest alert.Presently theauo stopped. ‘Your hotelis on the right. The power seems o have failed here also. Come with me.Let Behenji, sit in the auto. We will go first.’ But the wife would have none of it. She insisged on accompanying them fearing molestation in seclusion. TheyNevN all walked andknocked on a door.It opened and one hotel worker came out with candle light..’The lights have just failed.I hope you were not much inconvenienced.’ They got in. The auto driver was paid. But he loitered. The young couple was rather intrigued. Suddenly the driver blurted out,’Sir tell me truly. Were you both arfait?’ The young man’s face fell.Without waiting for him to answer the driver said, ‘Sir, this is Kashmir. Sheikh Abdulla’s Kashmir.Rest assured we will not harm you who give us our food.. .Never mind who you are Hindu or Muslim .When you said that last time you had come here by another route I realisedyou were afraid for there is no other route to this place..’ The youth was ashamed. As a way of asking pardon he offered another tenner to thedriver who however refused to take it.He went out hurt.

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This is the real Kashmir which is slowly emerging. Welcome it with both hands!

 
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